Avatar creeping closer to the all-time record

The new James Cameron movie Avatar is moving closer to break the records of Titanic.

Avatar is creeping closer to the all-time record held by writer/director James Cameron’s earlier effort Titanic, distributor 20th Century Fox said on Sunday.

Cameron’s 3-D sci-fi epic earned $191.5m over the weekend, taking its global total to $1.3bn.

Avatar passed the $1.12bn tally of The Lord of the Rings: The Return of the King last Wednesday to become the second-highest worldwide release ever, trailing only Titanic with worldwide sales of $1.84bn in 1997-1998. Data are not adjusted for inflation, and Avatar sales are also inflated by premium prices for 3-D screenings.

The North American contribution rose to $429m, with weekend sales of $48.5m propelling the movie to the No 7 slot in the record books.

Fox, a unit of News Corp, said it expects Avatar to challenge the 2008 Batman sequel The Dark Knight ($533m) for the No 2 slot. Titanic holds the US Canada title with $601m.

Avatar set a new record for fourth-weekend sales, having already set new marks for its second and third weekends. The film is enjoying strong holds every weekend as fans return for repeat viewings and occasional moviegoers show up to see what the fuss is all about.

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~ by tallhorsewines on January 11, 2010.

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